{"id":52327,"date":"2014-02-10T20:47:54","date_gmt":"2014-02-10T19:47:54","guid":{"rendered":"http:\/\/www.cinevox.be\/?p=52327"},"modified":"2014-02-11T21:33:46","modified_gmt":"2014-02-11T20:33:46","slug":"les-rayures-du-zebre-cree-la-surprise-au-box-office","status":"publish","type":"post","link":"https:\/\/w-l-c.be\/fr\/les-rayures-du-zebre-cree-la-surprise-au-box-office\/","title":{"rendered":"Les Rayures du Z\u00e8bre cr\u00e9e la surprise au box-office"},"content":{"rendered":"<p>Un film belge francophone, meilleure sortie de la semaine\u00a0? Non, vous ne r\u00eavez pas, <b>Benoit Mariage<\/b> l\u2019a fait\u00a0: son film domine <i>The Awkward Moment, Dallas Buyers Club<\/i> (il fait 4X mieux) et <i>Mea Culpa<\/i> (8X mieux).<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Avec 30.000 entr\u00e9es, <i>Les Rayures<\/i> boucle le week-end en quatri\u00e8me position dans le sillages des blockbusters ricains <i>Le Loup de Wall Street<\/i> (5<sup>e<\/sup> semaine) et <i>12 years a Slave<\/i> (3<sup>e<\/sup> semaine). Juste derri\u00e8re <i>De Behandeling <\/i>qui m\u00e8ne la danse en Flandre (2<sup>e<\/sup> semaine), mais d\u00e9\u00e7oit n\u00e9anmoins un peu les attentes plac\u00e9es en lui.<\/p>\n<p>&nbsp;<\/p>\n<p>3<sup>e<\/sup> sur Bruxelles, <i>Les Rayures <\/i>est par ailleurs le n\u00b0\u00a01 incontest\u00e9 du box-office wallon.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.cinevox.be\/les-rayures-du-zebre-cree-la-surprise-au-box-office\/img_9547-2\/\" rel=\"attachment wp-att-52328\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52328\" alt=\"\" src=\"http:\/\/www.cinevox.be\/wp-content\/uploads\/2014\/02\/IMG_9547.jpg\" width=\"1024\" height=\"683\" srcset=\"https:\/\/w-l-c.be\/wp-content\/uploads\/2014\/02\/IMG_9547.jpg 1024w, https:\/\/w-l-c.be\/wp-content\/uploads\/2014\/02\/IMG_9547-404x270.jpg 404w, https:\/\/w-l-c.be\/wp-content\/uploads\/2014\/02\/IMG_9547-800x533.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: right;\">Champagne pour le producteur Michael Goldberg (photo Amiel P\/Cinevox 2013)<\/p>\n<p>&nbsp;<\/p>\n<p>M\u00eame si cette performance n\u2019est pas totalement inattendue, on finissait par d\u00e9sesp\u00e9rer de trouver un film d&rsquo;ici qui d\u00e9passe cette satan\u00e9e barri\u00e8re des 15.000 entr\u00e9es. En la fracassant en quatre jours \u00e0 peine, la com\u00e9die dramatique footballistique va faire nettement mieux que tous les films sortis en 2013, mais aussi que <i>les G\u00e9ants<\/i> et <i>A Perdre la Raison<\/i>, les deux succ\u00e8s de 2012.<br \/>\nSeul <i>Ernest et C\u00e9lestine<\/i> pourra faire le poids, mais dans un cr\u00e9neau tellement incomparable\u2026 qu\u2019on ne tentera pas la comparaison.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.cinevox.be\/les-rayures-du-zebre-cree-la-surprise-au-box-office\/img_9522-2\/\" rel=\"attachment wp-att-52329\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52329\" alt=\"\" src=\"http:\/\/www.cinevox.be\/wp-content\/uploads\/2014\/02\/IMG_9522.jpg\" width=\"1024\" height=\"648\" srcset=\"https:\/\/w-l-c.be\/wp-content\/uploads\/2014\/02\/IMG_9522.jpg 1024w, https:\/\/w-l-c.be\/wp-content\/uploads\/2014\/02\/IMG_9522-426x270.jpg 426w, https:\/\/w-l-c.be\/wp-content\/uploads\/2014\/02\/IMG_9522-800x506.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: right;\"><em>Retour gagnant pour Benoit Mariage, huit ans apr\u00e8s Cow-boy\u00a0(photo AP\/Cinevox 2013)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Ces chiffres collent assez avec notre optimiste pronostic publi\u00e9 <a href=\"http:\/\/www.cinevox.be\/mariage-ironie-emotion\/\" target=\"_blank\">ici<\/a>. \u00ab\u00a0En dessous de 30.000 spectateurs, ce serait une franche d\u00e9ception. 60\/70. 000 est envisageable. Et plus si affinit\u00e9s\u00a0\u00bb, \u00e9crivions-nous apr\u00e8s avoir d\u00e9couvert le film en vision de presse. Mais avouons que nous avions d\u00e9j\u00e0 fait ce genre de r\u00eaves un peu fous et que nous nous \u00e9tions toujours r\u00e9veill\u00e9s avec une vilaine barre \u00e0 travers le cr\u00e2ne.<\/p>\n<p>&nbsp;<\/p>\n<p>Ces 30.000 tickets vendus sont \u00e9videmment une tr\u00e8s bonne nouvelle pour Bardafeu. Mais \u00e9galement pour tout le cin\u00e9ma belge francophone, car ils d\u00e9montrent qu\u2019il y a une vie possible pour le cin\u00e9ma belge\u2026 \u00e0 condition de mettre les moyens en termes de promotion et de diffusion.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.cinevox.be\/les-rayures-du-zebre-cree-la-surprise-au-box-office\/44781556_b971879802z-1_20140127093643_000_gg81ric01-1-0\/\" rel=\"attachment wp-att-52330\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-52330 alignright\" alt=\"\" src=\"http:\/\/www.cinevox.be\/wp-content\/uploads\/2014\/02\/44781556_B971879802Z.1_20140127093643_000_GG81RIC01.1-0.jpg\" width=\"434\" height=\"289\" srcset=\"https:\/\/w-l-c.be\/wp-content\/uploads\/2014\/02\/44781556_B971879802Z.1_20140127093643_000_GG81RIC01.1-0.jpg 620w, https:\/\/w-l-c.be\/wp-content\/uploads\/2014\/02\/44781556_B971879802Z.1_20140127093643_000_GG81RIC01.1-0-405x270.jpg 405w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<p>En monopolisant les maillots du Sporting de Charleroi pendant une journ\u00e9e de championnat, puis le cinepointcom de la m\u00eame ville pour une s\u00e9rie d\u2019avant-premi\u00e8res remarqu\u00e9es, en matraquant la bande-annonce du film dans les salles pendant les f\u00eates, en jonglant aussi avec des premi\u00e8res en province et \u00e0 Bruxelles, en mettant sur pied des partenariats avec diff\u00e9rents m\u00e9dias (dont Cinevox), Bardafeu a fini par attirer l\u2019attention de tout le monde\u00a0: la presse a offert au film une couverture qui d\u00e9passait (et de loin) la simple critique cin\u00e9matographique et le public intrigu\u00e9 s\u2019est laiss\u00e9 tenter.<\/p>\n<p>&nbsp;<\/p>\n<p>Avoir persuad\u00e9 Jean-Paul Bertin, r\u00f4d\u00e9 aux techniques am\u00e9ricaines avec UIP pendant plus de 30 ans, de revenir aux affaires pour s&rsquo;occuper de la sortie du film a sans doute \u00e9t\u00e9 un \u00e9l\u00e9ment d\u00e9terminant dans la r\u00e9ussite de la strat\u00e9gie.<\/p>\n<p>&nbsp;<\/p>\n<p>Si cela peut donner des id\u00e9es \u00e0 d\u2019autres distributeurs pour les longs m\u00e9trages attrayants qui vont sortir dans les prochains mois, ce serait une autre victoire.<br \/>\nEt peut-\u00eatre la promesse d&rsquo;un changement \u00e0 long terme. Sait-on jamais\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un film belge francophone, meilleure sortie de la semaine\u00a0? Non, vous ne r\u00eavez pas, Benoit Mariage l\u2019a fait\u00a0: son film domine The Awkward Moment, Dallas Buyers Club (il fait 4X mieux) et Mea Culpa (8X mieux).<\/p>\n","protected":false},"author":7,"featured_media":52332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,7],"tags":[],"class_list":["post-52327","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-l-affiche","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les Rayures du Z\u00e8bre cr\u00e9e la surprise au box-office - w-l-c<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Rayures du Z\u00e8bre cr\u00e9e la surprise au box-office - w-l-c\" \/>\n<meta property=\"og:description\" content=\"Un film belge francophone, meilleure sortie de la semaine\u00a0? 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